Imagine a permanent house of pop up shops for renowned fashion brands. This is what the Indianapolis-based, Simon Property Group decided to unveil! This largest mall operator in the US debuted a transient retail concept for holiday shopping at The edit @ Roosevelt Field Mall in the Garden City, New York.
Simon shopping destinations are known for unrivalled shopping, entertainment, and dining options. The company has partnered with Jockey International, a 143-year old fashion brand known for apparel, underwear, and wowed the shoppers with its first-ever pop-up store at a famous shopping center in the New York, Roosevelt Field.
Dive Insight Into The Fashion Brand Pop Up Store
Simon doesn’t miss any opportunity to amaze the visitors. With the temporary pop up store opening at the edit @ Roosevelt Field Mall, it has offered the finest venue in the country to shop around. The magnificent Simon Properties across the United States are sure to get you into a pleasant shopping mood.
This was the first time that the iconic fashion brand like Jockey reserved spaced at the Roosevelt Field.
It was a 1,700 square foot store that featured a contemporary collection of exquisite men’s and women’s undergarments, sleepwear, loungewear, and activewear for the modern Americans. The underwear bar showcased complimentary innerwear styles for both men and women. They got to mix-and-match these items.
The customers found an exclusive promotion with the underwear bar, including hot offers and flash happy hour sales. Besides, there was a merchandise and embroidery station to get the purchased items embroidered on the spot! The pop store debuted to run for four months from September 2017 to January 2020.
Donuts-The Central Theme Of Jockey’s Exquisite Collection
Victoria Arlen, an ESPN TV host, a gold medalist Paralympic swimmer, and a motivational speaker is the company’s brand ambassador. She collaborated with the Jockey designers to create athletic or sportswear that corresponds to Arlen’s positive attitude.
The store was opened on Sep 6, Friday at the edit @ Roosevelt Field Mall with a ceremonial ribbon-cutting by Arlen. And, the center theme of the collection was Donuts, one of Arlen’s favorite foods!
What The Authorities Say
Zachary Beloff, the national director of business development for Simon says in a statement that Simon is dedicated to bringing new brands and experience to its customers. And, the team is delighted that the edit @ Roosevelt Field enabled them to engage with the world-class brand like Jockey.
This opening of a pop-up store provides the customers with Jockey’s offline retail option. Zachary added, “The importance of creating a meaning offline experience is more apparent than ever.” And that, “The Jockey’s offer of merchandise along with a unique embroidery station is a great addition for the shoppers.”
Jockey’s Vice-President of North American division, Melissa Latham says,” Customers hopping in Jockey will find a fun, enjoyable experience, and premium-quality apparel.” She added that as a company, they were eager to launch the first pop up store. And, the edit @ Roosevelt Field provided the flexibility to showcase Jockey’s amazing collection in an exciting way.
Jockey Is The Fifth To Work With Simon At Roosevelt Field
Jockey is the fifth retailer to occupy space at the prominent mall/shopping center in New York, edit @ Roosevelt Field. Simon previously partnered with Egg Baby, Clientele, Hope & Henry, and Revtown USA.
The Egg New York is a children’s clothing boutique that launched a pop-up store at Roosevelt Field that will be open through May. This pop-up store includes a fun area for children where they can watch movies while their parents are shopping.
Hope & Henry announced to open 15 stores in the Simon Properties across the United States following its experience at Roosevelt Field. The retailers create premium-quality clothing with organically-grown cotton. You can browse the premium outlets store list of the US malls to find the one nearest to your location.
The Pop Up Concept Seems To Find Permanent Home At Simons’ Malls
Simon has made a great investment in the edit platform. And, the shoppers visiting the Edit are going to boost the entire mall’s ecosystem, and drive more sales to the stores. Since many of the US biggest department stores struggle to grow sales, they see pop up the concept a useful way to do so. Thus, the future of retail seems to include more pop-ups!