Customization is taking over the whole market. From bags to Tshirts to mugs to notebooks, everything is becoming a tad bit personal as the market biggies too have left it upon the buyers to call the shots.
In this setting, the buyer obviously wins. Be it getting your Tshirt customized to suit your style or to convey a greater message, you as the buyer of custom-made products could explore and exploit the positives of customization.
So, while you have decided to try this new trend and incorporate it into your business, here are 6 tips you should keep in mind to make sure customization works for you:
- Promotional products:
Most organizations send out gift boxes during festivals. You could use the occasion to craft your brand’s logo into the packaging. Moreover, in your PR kits too, you should place your brand’s logo and tagline.
The key here is to find items that don’t just increase your brand’s visibility but are also useful for the person receiving them. That way, the product has a higher probability of staying with the prospect for a longer time, thus giving your brand higher visibility.
- Indirect marketing:
Do you have an on-boarding kit for your employees? If yes, make the most of customization here too. You could start by offering them a customized folder for documents, and a bag to carry to the office; both of which would have the logo and tagline of your brand. You could get them easily customized by specialists such as Custom Gear.
ou would have noticed that some brands even have a specific uniform for their employees, and these uniforms are highly customized too. This not only helps develop a sense of unity among your team members but also makes your brand distinguishable for outsiders.
- Understand the scope of customizing:
To begin customizing, you need to sort out the technicalities first. Which items would be better for customizing? Any specific area in an item that should be avoided? The print to be used, the size of the logo, how many lines of text do you want to add: These are all specifics that would need to be sorted out beforehand. You could always seek out professional help to understand the backend of customizing.
- Don’t overkill:
It is true that a customized product is a great opportunity to escalate your brand’s marketing. However, overdoing is quite the opposite of that! Do not clutter the product with too many designs. Text or image-heavy products would not be able to retain the audience. Specialists recommend sticking to 2-3 blocks of design for optimum results.
- Offer customization for your products:
While you are already making the most of customization for promoting your brand, why not pick it up and experiment with it more closely? More and more companies are offering customized and personalized goods to their customers. This not only helps satisfy the buyer but also leads to a high probability of customer loyalty and retention. Depending on the nature of our product, you could provide your prospects with choices and the authority to have a say in the things they buy.
- Keep up with the trends:
Whether it is offering custom-made products or customizing gifts and PR kits for promotional purposes, the key to staying ahead is to know what’s working at the moment. You could make use of viral trends if you are looking at a quirky and edgy reputation in the market.
At the very least, you should inquire and research the typefaces, colours and printing techniques that are receiving a better response from their audience, and you should incorporate those in your custom-made products.