Key Advantages of Custom Software Development

There is no doubt that the market for website and mobile app development is growing in leaps and bounds. However, the question that comes to mind is whether to opt for an off-the-shelf product or look for companies that offer custom software development. Let’s take a look at some of the benefits that custom software offers over generic varieties.


Naturally, the most important feature of customization is that you are not bound by the rigid structure and functionality of a generic product. Software that is customized will perfectly meet your business requirements as it is designed and developed just for you. This makes it more effective in the long run. While many products are marketed to as ‘one size fits all’, sadly this is often not the case as it may not be able to address your particular business needs. 


The general assumption with custom software development is that it is more expensive, which is why many people opt for ready-made software. On the contrary, this is not always true. Very often custom software is cheaper as you don’t have to pay for features that you do not need, and you don’t have to spend extra money adding extra features that are missing. Since custom software is specifically built for you, it is one full package of everything you need with no hidden extra costs.

Better integration

This is one of the key reasons why businesses choose custom software as it can help integrate multiple systems into one custom solution. Most businesses run on different software for various functions and processes within the company. With custom software development, you can integrate all the core systems and thereby enhance productivity, customer relationship and save time in the long run. 

Excellent support

When you partner with a professional firm that offers custom software development, you will be in direct touch with the team who designed, developed, tested and deployed your software.  This is not possible when you buy ready-made software and it has its own disadvantages. Every time you need to tweak the software or add a new feature, this team can quickly and efficiently work on the requirement. With no intermediaries, you save on time, effort and investment. 

More scalability

The ultimate goal of any business is to grow.  Therefore, the solutions that you buy need to be able to keep up with your growth. Many off-the-shelf solutions often become too expensive in the long run to license or it may not have all the additional features that your business now requires. On the other hand, with custom software development, you can get a solution that is designed to scale and grow according to your business processes. 


As a business owner, you don’t want to be dependent on the terms and conditions and pricing structure set by the developer of a ready-made software solution. Further, there are always chances that the company may close down, or they may stop making updates to the product. With custom software, you are the sole owner of the product, therefore you have more flexibility and control.