If you have spent some quality time on social media platforms such as Facebook, Twitter, and e-commerce sites such as Flipkart or Snapdeal then you might have stumbled upon online lucky draws and contests.
Many businesses use such lucky draws for promoting their brand. If you are lucky enough there you will surely receive some expensive gifts or cash.
The e-commerce sites such as Amazon conduct Amazon lucky draw where the company chooses the lucky customers for wining cars, bikes, and home appliances as well.
Lucky Draws for business branding
- Awareness: If the contests and lucky draws are done systematically and effectively then it is a great way to enhance your business in terms of creating awareness about your brand and connect with the customers.
- Relationship: Every one of you loves to win for themselves or for their relatives. There is nothing more exciting than offering some surprising gifts to the lucky winners. An effective lucky draw contest is a perfect way to create a dedicated following for your business.
- Reputation: The way online lucky draws are today it is quite valuable for enhancing the reputation and presence of your brand. It urges your first-time visitors also to participate in the lucky draws and like your social media pages. They can go through your social media pages and explore your products and services.
- Subscribers and Followers: It is also one of the best ways to urge people to subscribe to your pages and email newsletters. As your subscribers and followers increase, your sales also increases. It can also helpful in converting your business leads into sure shot customers.
- Customers: The winners of the contest or lucky draw try your product once but if they find it good and useful then they will likely return to the specific product. Also, they recommend that to their friends and acquittances as well. Hence, giving an expensive or exciting item through a lucky draw is the best way to make them go forward among the competitors.
- Audience Engagement: An online lucky draw increases engagement for your business if utilized properly. If your products attract new and existing customers they share, comment, and like your pages that can help you the right customers to become a part of your business.
If any online lucky draw can be relevant to your customers then they will be stick to your business and check it regularly for relevant information. However, the crucial thing in an online lucky draw is to make a proper engagement between you and your customers. You should make a good connection with them through promotional email and post the relevant lucky draw on your social media pages. You should also respond to the questions and queries of your customers for correlated information on the contests.
Amazon lucky draw is one of the best lucky draws by the most successful and trusted e-commerce place in the world that offers many exciting prizes to its customers. For entering into the lucky draw, you have to follow the rules and regulations appropriately.